Synonyms/Hypernyms (Ordered by Estimated Frequency) of noun bait_and_switch

1 sense of bait and switch

Sense 1
bait and switch -- (a deceptive way of selling that involves advertising a product at a very low price in order to attract customers who are then persuaded to switch to a more expensive product)
       => selling, merchandising, marketing -- (the exchange of goods for an agreed sum of money)