Synonyms/Hypernyms (Ordered by Estimated Frequency) of noun gimmick

3 senses of gimmick

Sense 1
catch, gimmick -- (a drawback or difficulty that is not readily evident; "it sounds good but what's the catch?")
       => drawback -- (the quality of being a hindrance; "he pointed out all the drawbacks to my plan")

Sense 2
doodad, doohickey, doojigger, gimmick, gizmo, gismo, gubbins, thingamabob, thingumabob, thingmabob, thingamajig, thingumajig, thingmajig, thingummy, whatchamacallit, whatchamacallum, whatsis, widget -- (something unspecified whose name is either forgotten or not known; "she eased the ball-shaped doodad back into its socket"; "there may be some great new gizmo around the corner that you will want to use")
       => stuff -- (miscellaneous unspecified objects; "the trunk was full of stuff")

Sense 3
device, gimmick, twist -- (any clever maneuver; "he would stoop to any device to win a point"; "it was a great sales gimmick"; "a cheap promotions gimmick for greedy businessmen")
       => maneuver, manoeuvre, tactical maneuver, tactical manoeuvre -- (a move made to gain a tactical end)