Synonyms/Hypernyms (Ordered by Estimated Frequency) of noun goodwill

3 senses of goodwill

Sense 1
good will, goodwill -- ((accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets))
       => intangible, intangible asset -- (assets that are saleable though not material or physical)

Sense 2
good will, goodwill -- (the friendly hope that something will succeed)
       => friendliness -- (a feeling of liking for another person; enjoyment in their company)

Sense 3
grace, good will, goodwill -- (a disposition to kindness and compassion; "the victor's grace in treating the vanquished")
       => good nature -- (a cheerful, obliging disposition)