Synonyms/Hypernyms (Ordered by Estimated Frequency) of noun catchword

2 senses of catchword

Sense 1
motto, slogan, catchword, shibboleth -- (a favorite saying of a sect or political group)
       => saying, expression, locution -- (a word or phrase that particular people use in particular situations; "pardon the expression")

Sense 2
guide word, guideword, catchword -- (a word printed at the top of the page of a dictionary or other reference book to indicate the first or last item on that page)
       => word -- (a unit of language that native speakers can identify; "words are the blocks from which sentences are made"; "he hardly said ten words all morning")