Antonyms of adj downmarket

1 sense of downmarket

Sense 1
downmarket (vs. upmarket) -- (designed for low-income consumers)

upmarket (vs. downmarket) -- (designed for consumers with high incomes; "he turned up in well-cut clothes...and upmarket felt hats"- New Yorker)
        => upscale -- (appropriate for people with good incomes; "an upscale neighborhood"; "an upscale motel")

Similarity of adj downmarket

1 sense of downmarket

Sense 1
downmarket (vs. upmarket) -- (designed for low-income consumers)
       => downscale -- (intended for people with low incomes; "mass-produced downscale versions of high-priced fashions")