Antonyms of adj upmarket

1 sense of upmarket

Sense 1
upmarket (vs. downmarket) -- (designed for consumers with high incomes; "he turned up in well-cut clothes...and upmarket felt hats"- New Yorker)

downmarket (vs. upmarket) -- (designed for low-income consumers)
        => downscale -- (intended for people with low incomes; "mass-produced downscale versions of high-priced fashions")

Similarity of adj upmarket

1 sense of upmarket

Sense 1
upmarket (vs. downmarket) -- (designed for consumers with high incomes; "he turned up in well-cut clothes...and upmarket felt hats"- New Yorker)
       => upscale -- (appropriate for people with good incomes; "an upscale neighborhood"; "an upscale motel")