Antonyms of verb personalize

1 sense of personalize

Sense 1
personalize, personalise, individualize, individualise -- (make personal or more personal; "personalized service")
       Antonym of depersonalize (Sense 1)
      => depersonalize, depersonalise, objectify -- (make impersonal or present as an object; "Will computers depersonalize human interactions?"; "Pornography objectifies women")

Synonyms/Hypernyms (Ordered by Estimated Frequency) of verb personalize

1 sense of personalize

Sense 1
personalize, personalise, individualize, individualise -- (make personal or more personal; "personalized service")
       => change, alter, modify -- (cause to change; make different; cause a transformation; "The advent of the automobile may have altered the growth pattern of the city"; "The discussion has changed my thinking about the issue")

Antonyms of adj personalized

2 senses of personalized

Sense 1
individualized, individualised, personalized, personalised -- (made for or directed or adjusted to a particular individual; "personalized luggage"; "personalized advice")

INDIRECT (VIA personal) -> impersonal -- (not relating to or responsive to individual persons; "an impersonal corporation"; "an impersonal remark")

Sense 2
personalized -- (pointedly referring to or concerning a person's individual personality or intimate affairs especially offensively; "unnecessarily personalized remarks")

INDIRECT (VIA personal) -> impersonal -- (not relating to or responsive to individual persons; "an impersonal corporation"; "an impersonal remark")

Similarity of adj personalized

2 senses of personalized

Sense 1
individualized, individualised, personalized, personalised -- (made for or directed or adjusted to a particular individual; "personalized luggage"; "personalized advice")
       => personal (vs. impersonal) -- (concerning or affecting a particular person or his or her private life and personality; "a personal favor"; "for your personal use"; "personal papers"; "I have something personal to tell you"; "a personal God"; "he has his personal bank account and she has hers")

Sense 2
personalized -- (pointedly referring to or concerning a person's individual personality or intimate affairs especially offensively; "unnecessarily personalized remarks")
       => personal (vs. impersonal) -- (concerning or affecting a particular person or his or her private life and personality; "a personal favor"; "for your personal use"; "personal papers"; "I have something personal to tell you"; "a personal God"; "he has his personal bank account and she has hers")